Cookie Policy

Cookie Policy / Prominent Notification

At Heineken Ireland Ltd ("Heineken", "us" or "we"), we want to ensure that your visit to our websites and/or any Heineken application, including the Heineken mobile and tablet applications or any application on social media or other website (together the "Digital Media") is smooth, reliable and as useful to you as possible. Subject to your consent where required by applicable law, we use cookies and similar technologies (“cookies”) to help us improve the use and functionality of the Digital Media and to better understand how visitors use the Digital Media and the tools and services offered on it.

What are cookies?

A "cookie" is a small piece of data that may be stored on your computer or mobile device. Cookies serve a number of purposes like letting you navigate between pages efficiently, remembering your preferences, interests or log in details, and generally improving your experience. We and some of our partners also use cookies on our Digital Media to measure the effectiveness of advertising on our Digital Media and how visitors use our Digital Media.

The use of cookies on the Digital Media allows you to enjoy more seamless visits and more accurately measures your behaviour on the Digital Media. Most web browsers automatically accept cookies, but you can usually prevent accepting cookies by changing your browser settings. Cookies help us give you a better website, by letting us monitor what's working and what isn't through site traffic analysis. As well as setting some cookies ourselves, "first party cookies", we also work with some partners to help give you access to even more great features on the Digital Media. These partners set "third party cookies" which enable their features to be provided on or through the Digital Media (such as advertising or videos).

Types of Cookies Used on the Digital Media

Necessary cookies: these are essential in order to enable you to move around the Digital Media and use its features, such as accessing secure areas of the Digital Media. Without these cookies, our Digital Media would not work properly and services you have asked for, like shopping baskets or secure customer accounts, cannot be provided.

Performance cookies: these collect information about how visitors use the Digital Media, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. We use these cookies to test different designs and features for our website and we also use them to help us monitor how our visitors reach our sites and how effective our advertising is.

Functional cookies: these allow the Digital Media to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise.

Targeting cookies: these are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. Some of our partners may also use cookies or web beacons (a single-pixel image file) so that you see more relevant advertisements when visiting other websites. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

Social networking cookies: these are usually set by the social networking provider and enable you to share content from the Digital Media with your friends through your favourite social networks.

Further details are contained in the following:

Cookie Type: Necessary Cookie
Name: Necessary Cookie
Purpose: Age Gate Verification
Expiry Date: Remains valid for 3 months
Who Provides the Cookie?: Rothco
Opt Out Link: N/A

Cookie Type: Performance Cookie
Name: Performance Cookie
Purpose: Analytics and user behaviour
Expiry Date: Remains valid for 2 years
Who Provides the Cookie?: Google
Opt Out Link: https://developers.google.com/analytics/devguides/collection/analyticsjs/user-opt-out

Cookie Type: Targeting Cookie
Name: Targeting Cookie
Purpose: User tracking / retargeting
Expiry Date: Expires in 6 months
Who Provides the Cookie?: Krux
Opt Out Link: https://www.salesforce.com/products/marketing-cloud/sfmc/salesforce-dmp-consumer-choice/

How to Manage and Disable Cookies

Most browsers automatically accept cookies, but you can usually change your browser to prevent cookies being stored. Please note, if you do turn cookies off this will limit the service that we are able to provide to you and may affect your visitor experience. You can instruct your browser, by changing its options to stop accepting cookies or to prompt you before accepting a cookie from the website you visit. Our system will automatically issue cookies when you log in to the Digital Media unless you have adjusted your browser setting so that it will refuse cookies. www.allaboutcookies.org provides good simple instructions on how to manage cookies on the different types of web browsers.

By using the Digital Media, you agree that we can place these types of cookies on your device.
If you do not want these cookies on your device, you can change your cookie settings at any time through your web browser settings. Here are the locations of the cookie settings for all major web browsers:

  • Internet Explorer - Tools > Internet Options > Privacy tab.
  • Mozilla Firefox - Tools > Options > Privacy menu.
  • Safari Users - Edit > Preferences > Privacy menu.
  • Chrome Users - Settings > Content Settings > Privacy > Cookies.

To block Google Analytics cookies specifically, you can install the “Google Analytics Opt-out Browser Add-on” provided by Google.

Changes to this Cookie Policy

We can change this Cookie Policy at any time. If we make material changes to the Cookie Policy, we will let you know either by posting the changed Cookie Policy on the Site or by sending you an email.

It’s important that you review the changed Cookie Policy. If you do not wish to agree to the changed Cookie Policy, then we cannot continue to provide the Digital Media to you, and you must stop accessing the Digital Media.

Contact Us

Questions, comments and requests regarding this Cookie Policy are welcomed and should be addressed to:Privacy@Heineken.ie or using the "Contact Us" section of the Digital Media.