On November 10th, 2016, HEINEKEN Ireland and Starcom invited 34 media owners to their third annual Media Immersion Day.
The ‘Collaborate to Innovate’ theme was specifically designed to encourage the media owners to join forces and team up with other media owners in order to create more seamlessly integrated ideas that connect better with people.
On the day, the media owners were invited to choose within five brand briefs to respond to from brands and platforms such as Heineken® Rugby, Heineken® Credentials, Orchard Thieves, Coors Light and Desperados.
A staggering 69 ideas across all five briefs were presented back, making it the second biggest response to the Media Immersion Day since we launched the initiative in 2014.
On the 1st of March of this year, DMG Media were selected as the overall winners for their work on Orchard Thieves. The winning selection was based on their response which delivered a full 360 for the brand considering the value of CRM, Heineken Trade, innovation firsts and exclusivity to content giving the brand a unique selling point for their upcoming campaign.
Commenting on their success, Doug Farrell, Group Head of Digital said, “We are delighted to have won the HEINEKEN Collaborate to Innovate Challenge. We really enjoyed every second of the process, from the innovative invite to the final pitches. The access to the brand that was afforded to us ensured we could respond with confidence.”
Geoff McGrath, Managing Director of Starcom, stated, “This is an event we are extremely proud to share with HEINEKEN Ireland and it demonstrates again how this client is continuously helping to set the standard within our industry”.
Tiernan O’Morain, Digital and Media Marketing Manager, HEINEKEN Ireland (pictured) stated, “We were delighted with the high quality entries we received at this year’s “Collaborate to Innovate” event, demonstrating that creative and insightful thinking are at the heart of the Irish media industry. Congratulations to the talented team at DMG, who delivered something that we’re incredibly motivated and excited to work on in 2017”
The other finalists were Virgin Media Solutions and MediaCentral for Coors Light, Maximum Media for Orchard Thieves, Kinetic for Desperados and The Journal for Heineken Rugby.