Maggie Timoney, MD HEINEKEN Ireland, commented:
“2015 saw HEINEKEN Ireland record market share growth of 0.3% in the beer and cider category, performing ahead of the market and delivering another strong year for the company.
The launch of our new cider, Orchard Thieves, last May, was a big success. Orchard Thieves now commands an impressive 4.3% of total cider and outperformed the declining cider category.”
2015: HEINEKEN Ireland grows in the Long Alcohol Drinks (LAD*) market:
*The Long Alcohol Drinks (LAD) category consists of the beer and cider.
Highlights of the 2015 Irish Beer & Cider Market:
The Irish Long Alcohol Drinks (LAD) market saw a decline of 0.1% in 2015, with volumes now at 4.86m hls (hectolitres).
About HEINEKEN Ireland
HEINEKEN Ireland is a wholly owned subsidiary of HEINEKEN N.V., the most international brewer in the world. Based in Cork since 1856, the brewery combines a long and proud brewing tradition with the most up to date technology and innovative marketing. The company employs 534 people.
The brewery’s portfolio includes Ireland’s No 1 lager, Heineken®, Orchard Thieves, Desperados, Tiger, Coors Light, Fosters, Sol, Amstel Radler, Beamish Stout, Murphy’s Stout, and Beer Frontier our range of specialty beers, which includes Affligem, Paulaner, Moretti, Zywiec etc.