HEINEKEN Ireland owned the night at the All Ireland Marketing awards in Dublin last week, scooping the coveted award of Marketing Team of the Year. Led by Marketing Director Sharon Walsh, the prestigous award is the result of a concerted effort from HEINEKEN Ireland to step up its game in marketing, using new initiatives to deliver growth within the portfolio.
HEINEKEN Ireland's marketing team has led the charge to align the entire business behind a consumer centric vision with innovation at its core. This vision has fostered a faster-moving, entrepreneurial culture with a bold ambition, allowing the team to pre-empt change and excite customers with new brand, taste and marketing experiences.
Commenting on the team’s win, Sharon Walsh, Marketing Director of HEINEKEN Ireland, said, “Winning the Marketing Team of The Year award demonstrates how we have created an inordinately high level of business performance, encompassing both strategic perspective and tactical implementation skills. With some stiff competition, we were selected as a result of our teamwork to achieve impact on our performance, organisation, culture, collaboration, problem-solving, communications and measurement. Being successful today means having the ability to adapt quickly and deliver marketing and innovation at the speed of consumers needs. We are delighted with the industry recognition.”