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New Street Garden, Waterford the latest ‘Star Garden’ announced by HEINEKEN Ireland in collaboration with GIY

Date:13th October 2017

Friday, 13th October 2017: HEINEKEN Ireland brought its national community initiative to Waterford City Centre, creating urban growing spaces that have a positive impact – socially, environmentally and economically.  Entitled ‘Growing with Our Communities’, this initiative is “rooted” internally with HEINEKEN Ireland employees and in collaboration with Waterford based GIY (Grow it Yourself), through a bespoke GIY@Work programme called #StarGrowers.  The latest ‘Star Garden’ project to be announced by HEINEKEN Ireland is the New Street Gardens Project, Waterford City.

 The New Street Gardens project is about resurrecting an urban community garden in the centre of Waterford City. This garden is the seventh of ten community groups nationally which has been given access to their own GIY@Work programme, some “seed” funding, growing and landscaping expertise and HEINEKEN Ireland people power. Yesterday, over 30 people including HEINEKEN Ireland volunteers, GIY staff and New Street Gardens Project volunteers came together to breathe new life and reclaim a community garden.  

Announcing the initiative, Sandy Boundy, Communications & CSR Manager of HEINEKEN Ireland, said:“We were delighted to have partnered with the New Street Gardens Project and Waterford City Council in Waterford. Volunteering in HEINEKEN Ireland is part of who we are and our GIY@Work partnership provides a great platform for our employees to get involved and we are thrilled to have employees from the local area with us today. The partnership with the New Street Gardens Project builds on HEINEKEN’s strong sustainability credentials outlined in our “Brewing a Better World” sustainability strategy. To make great products, you need great ingredients and that’s why our environment is so important.”

Edel Tobin, founder of the New Street Gardens Project in 2014, said “We were delighted when HEINEKEN and GIY got in touch in relation to offer their support in bringing these gardens back to their former glory. The gardens have gotten a little unloved in recent times but we are now thrilled to have a team from HEINEKEN who are going to help bring these brilliant amenities back to life for the community to use again."

 Karen O’ Donohoe, Head of Community Development, GIY added“Our GIY@Work programme brings food growing into the workplace in a fun but meaningful way. It, along with volunteering is a key element of employee wellbeing and CSR activities.  We want the Star Garden at New Street Gardens Project to become a really inclusive space for the local community. Volunteering is an integral part of community development and ‘Growing with our Communities’ is a great example of how one group of volunteers can support another.”

GWOC Waterford

For more information, follow @HeinekenIE_News and #StarGrowers.