Orchard Thieves unearths the nation’s feelings about the ‘stolen hour’ as clocks change this weekend
As the clocks go forward this week, Orchard Thieves, the mainstream premium cider brand known for its tagline ‘Be Bold’, has taken to the streets to unearth the nation’s true feelings on the often Dáil-contested Daylight Saving Time. Not everyone is welcoming the ‘grand aul stretch’ with just over 50%* of the nation admitting that, given the choice, they would vote to remove Daylight Saving Time in favour of a longer night out.
And, while many of Ireland’s elders are familiar with the ‘spring forward, fall back’ mantra, just over a third of 18+ year olds surveyed are unaware that the clocks change this month, meaning that they don’t even have time to think about this stolen hour until it’s already gone. When asked what feelings the theft of this hour brings about, 48% of 18-24 year olds said they felt ‘annoyed’ by Daylight Saving Time with 71% of these citing that they dislike being tired the next day and 47% stating that ‘they hate people talking about the grand aul stretch for weeks after’.
A massive 82% of 18+ year olds surveyed had no idea that the time the clocks change is 1am, right in the middle of their Saturday night out. When made aware of this, almost a third of those surveyed reported they felt hard done by for having this precious hour stolen. However, 42% of 18-24 year olds stated, ‘I would go out earlier to get the most of my night’ with 1 in 3 stating they would ‘stay in the club for longer’, given the chance.
With the clocks set to change this weekend, Orchard Thieves is inviting the Irish public to steal back what is rightfully theirs: the stolen hour, which it is now naming ‘The Bold Hour’. The Bold Hour will be celebrated at three simultaneous events in Dublin, Cork and Galway, at an, as yet, undisclosed date and time this coming week. And the bold will be rewarded; those who embrace their spontaneity and attend The Bold Hour will be given multiple opportunities to meet, travel and party with some of the boldest people in the world.
Those members of the Irish public (over 18) who haven’t done so already, are urged to sign up to DenOfThieves.ie and await further instructions. The Bold Hour is coming. It’s one hour, on one day and there’s only one way to be sure not to miss it, by registering at DenOfThieves.ie today.
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