On Trade Director
A native of Tullamore, Co. Offaly, Patrick graduated from UCD with a BSc Agr.Sc. Patrick developed his career in marketing in the UK with consumer healthcare companies A.H. Robbins and Whitehall Laboratories. Patrick joined HEINEKEN Ireland as Marketing Director in 1991 and subsequently as Commercial Director. Over this period HEINEKEN Ireland has developed into a significant player in the Irish drinks industry. Currently On Trade Director with business unit responsibility for Sales, Revenue, Quality, Trade Marketing and On Trade Services.