
Managing Director
Managing Director
Sharon was appointed Managing Director in March 2023. She joined HEINEKEN Ireland in 2011 and was appointed Marketing Director in 2012. In this this role she was instrumental in unlocking business growth through driving the portfolio and accelerating the innovation strategy. Sharon was appointed Global Director Cider in 2016 where she further shaped the Cider category around the globe. In March 2020 she was appointed On Trade Director. During these years, she led the sales organisation through the toughest Covid closures in Europe, truly living customer centricity, keeping energy and momentum internally with her teams, and shaping a customer and consumer first recovery plan that has led to the company coming out stronger, reflected in impressive market share growth (+3.9%) and with NPS score one of highest in Europe and over twice that of the main competitor. Previous to HEINEKEN, Sharon has gained broad Marketing experience in the drinks industry at UDV, Diageo and Coca Cola.