Management Team

Managing Director

 Maarten joined HEINEKEN in 1996 as a Management Trainee and has held several Finance roles in HEINEKEN Netherlands. In 2009 Maarten moved to Surinam to become General Manager of Surinaamse Brouwerij. Under his leadership, profit doubled organically and Heineken volume tripled. For the past 3 years, as head of Global Sales, Maarten and his team have successfully shaped and driven a global sales agenda by supporting OPCO’s in implementing Picture of Success (as part of EOE), Revenue Management and E-commerce (B2B platforms) across all regions.

On Trade Director

Sharon was appointed On Trade Director in March 2020. She joined HEINEKEN in 2011 and was appointed Marketing Director HEINEKEN Ireland in 2012. In this this role she was instrumental in unlocking business growth through driving the portfolio and accelerating the innovation strategy, including the successful launch of Orchard Thieves cider. Sharon was appointed Global Director Cider in 2016 where she further shaped the Cider category around the globe. Previous to HEINEKEN, Sharon has gained broad Marketing experience in the drinks industry at UDV, Diageo and Coca Cola.

Marketing Director

Wojciech Bogusz was appointed Marketing Director, HEINEKEN Ireland in December 2019. He joins HEINEKEN Ireland  from the Global Heineken® Brand Team in Amsterdam where he was Brand Development Manager; there he was responsible for supporting all European OpCos and identifying growth drivers for Heineken®. During that period, Heineken® accelerated in Europe, consistently outperforming the category & competition. Prior to joining HEINEKEN, Wojciech held roles in Grupa Żywiec and Danone.

Finance Director

Conor was appointed Finance Director in September 2015. A native of Cork, Conor holds a Bachelor of Commerce degree from UCC and is a qualified Chartered Accountant. He has been with HEINEKEN Ireland since 1996. Conor has worked across a number of Finance and IT roles including short term assignments with HEINEKEN International in New York and Bahamas. Prior to joining HEINEKEN Ireland Conor worked for four years with KPMG.

Off Trade Director

Pete Green joined HEINEKEN Ireland as the Off Trade Director in September 2017. Pete previously worked in HEINEKEN USA where he held the role of National Sales Director for Grocery in West Coast of the United States since 2014. Pete first started in the industry with Scottish and Newcastle in the UK as a graduate in 1998. Following HEINEKEN’s acquisition of Scottish & Newcastle, Pete held a number of commercial roles across both On and Off Trade. Pete holds a Bachelor of Arts with honours in business and politics from Keele University.

Supply Chain Director

Thijs joined HEINEKEN Ireland in January 2021 as Plant Manager and was appointed as Supply Chain Director later that year. Thijs started his career with HEINEKEN Netherlands Supply in 2009 as a Supply Chain Management Trainee. He continued as Team Lead Packaging and in 2013 as Area Manager. In 2015, Thijs switched from Production to Customer Service & Logistics, taking responsibility for all warehousing and transportation activities within the brewery of Zoeterwoude. In 2017 Thijs moved to the position of Customer Service Manager and later became Supply Chain Planning Manager.

Corporate Affairs Director

Avril joined as Corporate Affairs Director in May 2021 following 15 years’ as a strategic communications consultant with market-leading agencies in the UK and Ireland where she provided Board level advice on all aspects of corporate affairs including public affairs; stakeholder engagement; crisis and issues management and digitally-led reputation building. She holds a BA in Communication Studies, an MA in PR and a Certificate in Company Direction from the Institute of Directors. She is a member of the PRII and a former Chair of the Marketing Society of Ireland.

People Director

Alfonso joined as People Director in December 2021 following +15 years of international experience in the Education and HR fields. Prior to joining HEINEKEN Ireland he held a variety of global roles like HR Director for Global Procurement and Global Head of Talent Acquisition. For the last 4 years he was HR Director in HEINEKEN Panama. Before joining HEINEKEN, Alfonso spent 6 years with British American Tobacco in several local and international roles. He holds a Master In Human Resources Management and he is an accredited ICF coach.