HEINEKEN Ireland, our expert brewers are continuously developing and brewing new recipes to share with beer & cider drinkers. In a newly adopted approach we are sharing these recipes and brand ideas with consumers in the early stages of development, listening to feedback and making changes until we have great products and brands to bring to the wider market. We are also working in partnership with a select number of our customers to pilot these new brews and brands in the pub or supermarket.
We used this co-creation approach with Orchard Thieves Blood Orange, a delicious fruity extension of Orchard Thieves Cider. We are currently piloting Kettle Brew Stout, Ale & Lager in a select number of pubs across Dublin.