Over the past decade, Brew a Better World (BaBW) has had a profound influence on our business. It has driven us to innovate and collaborate to protect the environment, support local communities and make a positive contribution to society – all with the goal of supporting delivery of the UN Sustainable Development Goals (SDGs).
Being the most international brewer with operations around the world, we have a responsibility and an ambition to brew a better world, both globally and locally, from barley to bar. We believe in working in partnerships to achieve shared goals, scale our positive contribution and limit our negative impacts.
At the same time, we are moving into a decade in which the world has to face even more complex challenges. We know we can only thrive if the planet and our communities thrive. Our BaBW 2030 ambitions are woven into the fabric of our balanced growth strategy, EverGreen, putting sustainability and responsibility front and centre as we write our next growth chapter.
“For more than 150 years, we’ve been passionate about making a positive impact on the world around us. Our new commitments are woven into the fabric of our balanced growth strategy, EverGreen, putting sustainability and responsibility front and centre as we write our next growth chapter. In this Decade of Action, we are committed to raising the bar and together, we will do our part to Brew a Better World.”
DOLF VAN DEN BRINK, CHAIRMAN OF THE EXECUTIVE BOARD AND CEO
We are raising the bar on our support of the UN SDGs in a decade in which more ambitious collective action is the only way forward. Our revised ambition is raising our ambitions on climate action. We are accelerating our efforts to support the social agenda and will be ambitious and bold in promoting moderate consumption of alcohol. Building brands that deliver our sustainability agenda will remain a fundamental priority for the decade ahead.
Download our 2030 Strategy Booklet